#ga4 #howto #analyticsinsights #analytics This is one of the lessons from our course, Practical GA4 that we are releasing for free. Dana explores advanced techniques for tracking user engagement in Google Analytics 4 (GA4) without relying on Google Tag Manager (GTM). Learn how to track specific clicks, such as page navigation and button clicks, by creating custom audiences and events. Discover methods to measure video engagement and capture sequences of user actions using custom metrics and audience triggers within GA4. Perfect for those who need to get the most out of GA4 in environments where using GTM is not an option. *** TIMESTAMPS *** 0:00 Intro 0:17 Tracking Page-to-Page Movement 0:35 Creating Custom Audiences 1:36 Tracking Button Clicks with Parameters 2:07 Setting Up Custom Events in GA4 2:51 Calculating Metrics for Button Clicks 4:15 Tracking Video Engagement 5:30 Creating Audience Triggers for Videos 6:58 Advanced Visitor Engagement Tracking 🙌 GET HELP FROM DANA DiTOMASO 🙌 Learn the ins and outs of GA4 with our Practical GA4 Course: ⭐ FEATURED RESOURCES ⭐ Review process with screenshots on our website: 💡 KP PLAYBOOK’S NEWSLETTER 💡 ✅ SUBSCRIBE SO YOU DON’T MISS ANY VIDEOS ✅ Subscribe to our channel: / @kp_playbook 👍 LET’S GET SOCIAL 👍 Dana’s LinkedIn: Dana's X: KP Playbook X: KP Playbook LinkedIn: