Franchising does not grow through ads. It grows through trust. In this 90 second video, I explain how we helped Jim’s Group grow from around 3,600 franchisees to more than 5,700 by focusing on transparency, real stories and proof instead of hype. When I started at Jim’s, I was not a marketer. I learned by filming franchisees, interviewing founders and showing what the business actually looks like. Trust went up and growth followed. Today, around 100 new franchisees every three weeks say our videos and podcasts gave them the confidence to join. In his new book Neither Success, Jim Penman wrote that I was the number one reason for Jim’s Group’s growth in recent years. What we built was a trust system: Story. Transparency. Proof. Consistency. Who am I? I’m Joel Kleber — CMO of Jim’s Group, Australia’s largest franchise network with 5,500+ franchisees. On this channel, I share proven strategies on: Content marketing for franchise growth Using AI to create and scale content Building brands with social-first thinking 🎁 Download the Free 60-Page Franchise Growth Playbook Get the exact strategies we use at Jim’s to grow brands, generate leads, and recruit franchisees: 👉 🌐 More About Me + My Work From foster care to CMO — read my full story and learn how I help businesses grow through content: 👉 📱 Let’s Connect Facebook: Instagram: TikTok: @joelklebermedia LinkedIn: Twitter: 🌍 Website: