0:00 - Introduction & Housekeeping 4:12 - RFID Reader Solutions (Reader IC to Finished Reader) 12:57 - RFID Tag Solutions (Tag IC to Finished Tag) 20:46 - Tag | Reader Communication (Forward & Reverse Link) 24:27 - Reader Features 28:48 - Tag IC Features 33:19 - Gen2x ToolBox (Performance & Protection) 39:29 - Gen2x Testing Summary (Gen 2 vs. Gen2x Overhead Reader Test) 44:26 - Gen2x Handheld Test (Gen2 vs. Gen2x Handheld Reader Test) 47:55 - Live Q&A This webinar, focused on IC features and functionalities, brought together industry leaders to explore the evolving capabilities of RFID technology. Hosted by Suzanne Gotfryd from Atlas RFID, and joined by Trevor Davis from Impinj and Steven Wood from Atlas RFID, the session offered a deep dive into the functionality of RFID readers, tag strategies, and emerging innovations such as Gen2x. In this webinar, you will gain valuable insights into the importance of understanding both the reader and tag sides of RFID deployments and how they communicate. From foundational knowledge to advanced features like Gen2x, this webinar will provide you tools to optimize your RFID application across a range of industries. Key Topics Discussed - • Overview of RFID reader types - from embedded chipsets to finished readers • Importance of a robust tag strategy and differences in tag ICs, inlays, and final tags • Exploration of Impinj’s R700 reader and its enterprise-level capabilities • Deep dive into Gen2x – enhanced read speed, tag sensitivity, and range • Use of RFID in environments such as warehousing, retail, vehicle management, and manufacturing Any questions? Comment below or contact us at Want to learn more about RFID - checkout these links below: Our Blog - Weekly Posts on RFID: RFID eBooks: RFID Products: