About Brittany Brittany helps founders, coaches, and thought leaders clarify voice, systematize follow-up, and turn events into revenue—with a “safe place to land” approach that blends strategy, creativity, and real-world logistics (from CRM cleanups to booking meetings at conferences). Connect with Brittany on LinkedIn. (We keep family life private—thanks for understanding.) Brittany Boyette built her business on intentional, aligned marketing, the kind that sounds like and serves you, serves your audience, and actually moves the needle. We talk corporate burnout, special-needs inclusion, brand voice, trade shows, CRMs, content repurposing, and when to finally outsource so your hair stops metaphorically (or literally) falling out. This one’s therapy for your heart and your marketing. Chapters 00:00 Cold open & welcome 00:54 Meet Brittany Boyette + how we connected 02:01 Corporate success → loneliness → exit to entrepreneurship 03:44 Why & family: autism diagnosis, inclusion, and building a different future 05:56 Communication styles: “every behavior is language” 07:06 Tying it back to solar & collaboration 07:19 Who Brittany serves: coaches, mentors, thought leaders ready to level up 08:32 Creative minds & “ADHD as a superpower” 09:30 Services overview: events, CRM, brand strategy 10:48 Are you stage-ready? Interviews, websites, newsletters 11:50 Trade shows/webinars: picking the right ones and planning for ROI 12:19 How your audience actually consumes content 12:24 Budget → opportunities: workshops, talks, support teams 14:07 Finding your support circle post-pandemic 16:02 What “aligned marketing” really means 16:36 Spotting your authentic voice & catchphrases 18:16 Pushing beyond your comfort zone (safely) 18:46 The expert dilemma: great at others’ problems, blind to your own 19:32 Sales decks, follow-ups & the most-missed step in growth 21:21 Repurposing content & measuring what works 21:59 Big leaps: blogs, keynotes, interviews 22:36 Onboarding gaps that quietly cost you 23:10 Social presence therapy (yes, really) 24:17 Formats for attention: reels vs. long-form vs. IRL 25:27 Booking meetings around events to lock in ROI 25:58 Executive-assistant-level support for busy founders 26:47 Knowing when to outsource (and stop doing it all) 30:50 Burnout/self-doubt: remember your why 32:08 Gen Z boundaries & the founder “walkabout” 33:17 Common online growth mistakes 34:11 Letting go without micromanaging 34:36 Tool overload & the AI rabbit hole 36:17 AI helping—not replacing—your voice 37:26 Subscription sprawl & choosing suites that stick 38:12 Where to find Brittany (LinkedIn) 39:40 Sign-off: “the sun will never send you a bill” About Watts Up Solar Podcast Hosted by Emmitt Muckles, the show spotlights the people and ideas powering solar, storage, and smarter energy. 🎧 Listen to the audio feed: Watts Up Solar Podcast (Buzzsprout) 🌐 Learn more / consulting: | 📺 Subscribe: @wattsuppod on 📬 Collaborations & speaking: emmitt@ Support & Links • Book Emmitt for training or keynotes • Sponsor the show or pitch a guest • Free homeowner education: Keywords / Hashtags #Solar #Marketing #BrandVoice #Entrepreneurship #Inclusion #TradeShows #CRM #ContentStrategy #Podcas