In this video, Rob reveals why selling to consumers (rather than businesses) is so freaking hard. He shares the only B2C SaaS strategy he would ever bet on, after starting 6 companies, investing in 224 SaaS startups, and writing 5 books on building life-changing businesses. Watch more videos like this 👇 7 Proven Ways to Create Profitable SaaS Ideas EVERY Time: B2B vs B2C SaaS - Which Is More Profitable?: 6 SaaS Ideas To Build in 2025 (Before Someone Else Does): Links in the video: MicroConf Connect: Castos: Startups For the Rest of Us Podcast: 🎯 Subscribe for weekly insights: Welcome to MicroConf – the community for SaaS founders building real businesses. Whether you’re bootstrapped, indie-funded, or somewhere in-between, we’re here to help you launch, grow, and scale sustainably. Since 2011, we’ve hosted 25+ events, featured nearly 200 speakers, and helped thousands of B2B SaaS founders through in-person conferences, digital gatherings, and our online community. 🚀 Explore MicroConf Join the community: Attend an event: Join a mastermind group: Explore remote events: 🔗 Connect with us Website: Twitter: LinkedIn: #SaaS #MicroConf #Bootstrapped