Have you ever wondered why Google, Facebook, and Instagram know so much about us? Find out how these online giants constantly gather information on us—and use it to influence our online behavior. In this video, you’ll learn how you can see yourself through the eyes of Google. How to search without browser fingerprinting to avoid targeted ads. And what just 6 of your likes can say about you. Plus, find out why you should never allow apps to access your contacts, even if you have nothing to hide. Enjoy! 00:00 Intro 00:20 The origins of targeted advertising 01:40 The advent of online advertising 04:24 Сontextual advertising 05:53 The experiment 06:53 Through Google's eyes 08:33 Retargeting 09:22 What do likes tell us? 10:47 The shadow profile 12:24 Conclusion Useful links: 1 How Google sees you: 2 A trained neural network-based project of a Russian web designer, which aims to show how social networks collect all sorts of data without asking us directly - 3 Report by a group of researchers from Boston and Princeton universities, who used a variety of fake accounts to determine how personal information can be used by advertisers to target Facebook users - 4 Simple Opt Out - Sumsub - empowering compliance and anti-fraud teams to fight money laundering, terrorist financing, and online fraud. More about our products: