Are you confused by Google and Yahoo’s new sender requirements? In this video, we debunk the most common myths and explain what actions you need to take to protect your email deliverability and improve inbox placement. Learn why these changes matter, even for small businesses, and how to stay compliant with bulk sender rules, branded sending domains, and DMARC setup. Dive deeper with Klaviyo Academy’s checklist for these new sender requirements: This video covers: - Common misconceptions about Google and Yahoo’s sending rules - What qualifies as a bulk sender and why email volume matters - Steps required for small businesses to comply - Benefits of setting up branded sending domains and DMARC - How these changes protect your deliverability and prevent spam 💡 Key Takeaways 1. Understand Google and Yahoo’s sender requirements and how they apply to your business 2. Improve email deliverability and protect your brand reputation 3. Stay compliant with bulk sender rules even as your business grows 4. Set up branded sending domains and DMARC to future-proof your email marketing ⏱ Timestamps 0:00 – Introduction: Navigating new sender requirements 0:31 – Myth 1: I'm not a bulk sender 1:00 – Myth 2: I'm really not a bulk sender 1:56 – Myth 3: Klaviyo is the only ESP enforcing these changes 2:24 – Myth 4: This is a ton of work for no reason 2:57 – Myth 5: I'm not going to be able to set this up on my own Create your free Klaviyo account today: FOLLOW KLAVIYO Twitter: LinkedIn: Facebook: Instagram: #GoogleSenderRequirements, #YahooSenderRequirements, #EmailDeliverability, #BulkSender, #DMARCSetup, #BrandedSendingDomain, #EmailMarketingTips, #ProtectDeliverability, #EmailCompliance, #EmailMarketingStrategy