📨 Work with me: sotirios@ 📞 WhatsApp: +65 9426 0742 🧠 Book a call: 🔗 Connect on LinkedIn: ☕ Buy me a coffee: -- How to Exclude Brand Keywords from Performance Max Campaigns: Step 1: Create a Brand List 1️⃣ Navigate to Tools and setting (or Tools in the New Interface) 2️⃣ Navigate to Shared Library and click on Brand lists 3️⃣ Create a Brand List and select your Brand 4️⃣ If your Brand is not in the list select + Request a Brand, and fill in the form to be added to Google Ads' brands' library. Step 2: Apply the Brand List as an exclusion to your Performance Max campaigns 1️⃣ Navigate to your Performance Max campaign 2️⃣ Navigate to Settings 3️⃣ Click on Additional settings 4️⃣ Navigate to Brand Exclusions 5️⃣ Select your Brand List and Save Alternatively, you can follow the steps listed above and create a Brand List straight from your Performance Max campaign settings.