How Steam Users See Your game by Chris Zukowski: Chapters: 0:00 Introduction 0:19 Breakdown 0:39 How to Use a Hook 2:18 Hooks and Anchors 2:49 Anchor Example 4:20 How to Generate Hooky Game Ideas 4:38 Mashups 6:48 Evaluating Genre Overlap 7:49 Genre Twisting 9:05 Closing Remarks