Apple recently announced that AirPods Max is getting lossless audio, so non-audio folks are talking about lossless again. So let's talk about what lossless audio is... and what it isn't. Thanks to HiFiGo for making Wave Guide possible. - See what's new 👉 00:00 Intro 01:00 Apple's contribution 01:29 What is lossless? 03:07 Lossless with AirPods 05:55 MKBHD's hot take 08:05 How much lossless matters 09:09 Conclusion Other links: - MKBHD's commentary on lossless: - NPR's audio quality test: - Darko's post about Campfire Axion: ---- Available on HiFiGo: - IEMs: - Ear tips: - Headphones: - IEM cables: - DACs & amps: - Portable audio players: ---------- - Join the Super* Discord: - Super* merch here: - Follow me on Instagram: Disclosure: This video IS sponsored by retailer HiFiGo. Check them out at AI music via Udio ( ) #lossless #AirPods #Apple #squigs #squiglink #audio #audiophile #SuperReview