**Webinar Recap: How Trust Architects Help Organizations Get Started with UNTP** In our latest Pyx Global webinar, Zach Zeus guided participants through a practical and strategic discussion on getting started with the United Nations Transparency Protocol (UNTP). Designed to support Recommendation 49—recently adopted by global regulators—UNTP enables organizations to build trustworthy, interoperable systems that advance transparency and sustainability across supply chains. **Key Highlights:** - **Understanding the Framework**: UNTP operationalizes Rec. 49 by offering implementation tools that help regulators, businesses, and ecosystem actors align around digital transparency. It supports verifiable product claims, anti-greenwashing efforts, and interoperable compliance. - **Roles in the Ecosystem**: From product manufacturers and registry operators to conformity assessment bodies and software vendors, each actor has a defined role. For example, producers issue Digital Product Passports (DPPs), while registry operators provide identity anchors. - **How to Begin**: You don’t need to start with your entire product line. Begin with one high-impact product or process, especially if it aligns with upcoming legislation or market access needs. Focus on what adds the most business value and builds trust with your stakeholders. - **Technology Tools**: Participants were introduced to key open-source tools—like VC Kit, Mock Apps, and the UNTP Test Suite—that help issue, verify, and validate credentials such as DPPs, facility records, and conformity credentials. - **Sectors Leading the Way**: Electronics, agriculture, textiles, critical minerals, and infrastructure are actively implementing UNTP extensions, demonstrating real-world momentum and use case diversity. - **Why It Matters**: As global pressure mounts to curb greenwashing and enforce transparency, UNTP provides a scalable, reliable framework to future-proof supply chains and ensure compliance with evolving global standards. To dive deeper into UNTP or join the conversation, visit our community at and subscribe to our newsletter at . 00:00:00 Overview of Getting Started with UNTP 00:10:03 The Different Roles of Trust Architects in Business 00:15:22 Roles of Trust Architects in Technology 00:21:12 How Trust Architects support Policy and Standards