Video from The High-Value Writing Workbook - Page 18 Most business writers want to cut the fluff, but how? How can we make our professional writing and our business writing clear and concise? By using visual verbs, and avoiding the "to be" verb, we can easily write concisely. We can reduce wordiness and fluff in our writing by focusing on using strong verbs. By using strong verbs instead of the verb "to be," we will cut the fluff and reduce wordiness. It's almost like magic! Here's how it works: When we replace an "is" with a strong verb, we give more information to our readers more quickly—and in fewer words. You'll also want to avoid other "to be" verbs, like am, are, was, were, will be, and has/have been. "To be" verbs make us write in a more wordy way. Strong verbs increase our concision! ⏱️⏱️ VIDEO CHAPTERS ⏱️⏱️ 00:00 - Intro 00:22 - Avoid the "to be" verb 00:47 - The word "is" has little meaning 01:18 - Example of visual verbs 03:04 - Things to keep in mind 04:54 - The words "was" and "were" 05:47 - Lead with WHO 06:19 - Try these tips in your next email Don’t forget to SUBSCRIBE to get all the latest info on new writing trends and tips! 🔗 - - - - - - - - - - 🔗 LINKS: Use coupon code HighValueWriter to get 20% off ANY of High-Value Writing's on-demand, self-paced eCourses: 📚 High-Value Writing Books: High-Value Writing Workbook (paperback) – High-Value Writing Workbook (eBook) – High-Value Writing Book (paperback) – High-Value Writing Book (eBook) – Featured in USA Today! To learn more about our High-Value Writing eCourses with Erin Lebacqz (both individual and group), visit the High-Value Writing website: If you enjoy our content, please consider following us: LinkedIn: Instagram: Facebook: #highvaluewriting #professionaldevelopment #professionalwriting #businesswriting #writingrevolution #strategiccommunication #strategicwriting #conciseisnice #concisewriting #wordgirl #teambuilding #leaders #leadership #strategy