In this episode of The Deal, Alex Rodriguez and Jason Kelly speak with Will Ahmed about how he came to found the fitness tracker Whoop. Ahmed tells the hosts the unique way he got early adapters Michael Phelps and Lebron James to try his product, which investor he was most excited to bring on board, and what it’s like competing with giants like Nike and Apple. Listen to more episodes of The Deal: Subscribe to Bloomberg Podcasts: When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal with Alex Rodriguez and Jason Kelly is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised. Visit us: Follow Bloomberg Podcasts on Twitter: Visit our other YouTube channels: Bloomberg Television: @markets Bloomberg Originals: Quicktake: @Bloomberg-News For coverage on news, markets and more: #Whoop #technology #business #sports #fitness #podcast