What happens when you combine AI with a global network of creators? In this episode, Andrew Warner interviews Anirudh Singla, founder and CEO of Pepper, a company that uses AI and human expertise to produce hundreds of thousands of pieces of content for enterprise brands. Anirudh shares how he went from writing on Upwork to building a platform now doing over $10M ARR, powered by a blend of automation, creativity, and data. He reveals how Pepper uses AI agents to write, edit, and even refresh old content — and why the next big wave isn’t SEO, it’s GEO: Generative Engine Optimization. You’ll hear how Pepper: Produces over 750,000+ articles with AI + human workflows Refreshes old web pages automatically to regain lost traffic Creates AI-generated videos for brands using tools like Synthesia, Runway, and ElevenLabs Helps clients optimize for ChatGPT and Perplexity visibility Builds thousands of custom apps to power its content engine Designs images, push notifications, and creatives entirely with AI Tracks where brands appear in LLM answers across ChatGPT, Claude, Gemini, and Perplexity 🎧 Highlights: [00:00:00] From freelance writer to $10M ARR founder [00:03:36] How Pepper scaled from a marketplace to an AI-powered content engine [00:05:06] The hybrid model: humans and AI creating together [00:07:12] Building “Nimbus” — Pepper’s internal AI platform [00:08:24] Re-optimizing thousands of old pages automatically [00:13:03] Why FAQs and freshness signals help you rank in AI results [00:15:00] GEO: Generative Engine Optimization explained [00:16:12] Tracking brand mentions across ChatGPT, Claude, Gemini, and Perplexity [00:18:00] Using AI to generate videos, voices, and creative assets [00:25:12] Scaling creative testing with 30,000+ AI-made ad banners [00:27:18] How smaller creators can apply these lessons today [00:30:27] Reddit, LinkedIn, and UGC as new AI search signals [00:33:00] Cold-emailing OpenAI’s Greg Brockman and getting access to GPT-3 [00:34:21] Building and learning from early AI adoption [00:35:30] Using AI personally to optimize meetings and calendar time 🔥 What you’ll learn: How AI and humans can collaborate to produce content at scale Why “GEO” is the next evolution beyond SEO How enterprises are using AI for growth, not just automation What founders can learn from building AI-powered workflows 👉 Join us: