Get my free guide on how to make viral videos (1M+ followers, 1B+ views): Grow 10x faster on social media with Sandcastles (research + ideas + hooks + scriptwriting): Join my free community for business owners learning content (30K+ members, 60 free tutorials: In this video, I share the 4 massive mistakes that are preventing your hooks from actually hooking your viewer. Solve these and you're golden. RESOURCES MENTIONED: 1. Short-Form Hooks God-Tier Masterclass: 2. Sandcastles (AI video scriptwriting tool): 3. WavyWorld (free content community for business owners): Video Time Stamps: 0:00 Intro 0:30 What a winning hook looks like 1:38 Hook Mistake 1 - Delay 4:10 Hook Mistake 2 - Confusion 6:55 Short-Form Hook Masterclass 8:44 Hook Mistake 3 - Irrelevance 10:56 Hook Mistake 4 - Disinterest 14:55 Recap ------------------------- BEST FREE CONTENT RESOURCES: • WavyWorld (Free invite: ) - I built a free community for entrepreneurs & business owners to improve at content. Currently at 31,000+ members, 60+ free trainings • Content Department ( ) - If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE): • Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) - • Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - • Hire My Short-Form Video Editors - • Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE) • Hire My Ideas & Packaging Team - • Hire My Thumbnail Designer - • Hire My YouTube Video Editors - • Use My YouTube AI Scriptwriter Tool (Waitlist) - • Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - ---------- Follow me (1M+: followers) For Content/Marketing Strategy: • Instagram: • Tiktok: @kallawaymarketing • YouTube: @kallawaymarketing • LinkedIn: • X: • Threads: For Tech & AI: • Instagram: , • YouTube: @kallaway • Tiktok: @kanekallaway • LinkedIn: