In this episode of 'In the Cutting Room,' we delve into a creative strategist's evolving and multifaceted role in modern advertising. The discussion highlights the blend of creative and analytical skills required for the position and offers detailed insights on hiring the right candidate. We explore the differences in responsibilities between brand and agency environments, from directing shoots to analyzing ad performances. The episode addresses the challenge of finding mid-level creative strategists due to a lack of formal education in social media advertising and presents the host's approach to hiring based on a passion for content creation and trainable skills. Key attributes for hiring, the significance of ongoing training, and the increasing need for innovative content creation are also covered. 02:16 The Evolving Role of Creative Strategists 04:36 Creative vs. Analytical: The Dual Nature of the Role 07:16 Brand vs. Agency: Different Perspectives 11:05 Challenges in Hiring Creative Strategists 13:24 Training the Next Generation of Creative Strategists 15:54 The Importance of Desire in Creativity 16:21 Evaluating Portfolios and Social Media Presence 17:13 Real-Life Examples of Successful Hires 18:35 Training and Development Strategies 19:32 Balancing Experience and Potential 21:14 The Role of Creative Strategists 23:36 Hiring Tips and Final Thoughts If you liked this video, we have a weekly newsletter with content tips called Your Content Should Sell. Sign up today: Do you need content created for your business? We are your personal content creation team for you and your business. Get started here: Follow us on Instagram for more behind the scenes and tips: Want more resources on marketing and content creation? Read our blog: